Business Objectves - What Are You Aiming For?

Posted by ajewson on June 22, 2012

The Importance of Vision

'Vision is a picture of the future that produces passion' and there is an old saying that 'without a vision the people perish' or 'stumble'. I really believe this is true not only in the business world but also on a personal level too.

In my current role I occasionally come across organisations that have just started working in the social care sector, but are unclear about their purpose, direction, and strategy.  The implications of getting this wrong, and the impact it has on outcomes, resources, time, and limited finance shouldn't be ignored, and the following provide some helpful focus points from recognised leaders:

How can you stay focussed?

  • Remove distractions.
  • Make time for focussed thinking.
  • Keep items of focus before you.
  • Set goals.
  • Question your progress.

[John C Maxwell – How Successful People Think]

For Third Sector organisations – Good to Great Framework.

Organisations need to be:

  • Disciplined People (Leadership and direction).
  • Disciplined Thought (Clarity and focus on the right things).
  • Disciplined Action (Building on results and growing as an organisation).

[Jim Collins – Good to Great]

For all organisations.

Ask yourself these questions on a regular basis.

  • What is our mission?
  • Who is our customer?
  • What does the customer value?
  • What are our results?
  • What is our plan?

[Peter F Drucker – The Five Most Important Questions]

As a teenager one of my hobbies was archery and therefore I knew the absolute importance of focussing on a specific point on the target, and that was always gold. We can all have aspirations to be successful on different levels but without training, physical effort (action), and focus, hitting the target can be a fluke.

What are you and your organisation aiming for, because if you are unfocussed and don't have 'vision', you won't be as successful as you have the potential to be?